After a few market research studies found that our customers were having a difficult time finding our business, we decided to take a second look at our signage. We realized that people couldn't find our place, and they didn't really understand what we offered as far as products and services went. Instead of dealing with continued problems, we decided to work with a graphic designer and a professional printer to create more effective signage. After we made the changes, our business blossomed into a profitable entity. This blog is all about printing effective signage for your place, and learning how to market effectively.