If you want to bring more customers into your business, consider advertising in your local newspaper. Newspapers will often allow local businesses to pay to have an insert added to the newspaper for a nominal fee. In order to advertise in the paper, you need to have the insert created though. Use the following guide to learn how to create the best advertising insert you possibly can.
Consider How Large You Want the Insert to Be
The first thing you need to consider is how large or small you want the advertisement to be. If you really want to grab the attention of potential customers, you may want to get a full or half page insert. These options can be a bit costly though. If this is your first printed ad and you want to see if it is worth the investment, you may want to start with a smaller, quarter page ad.
Consider If You Want the Insert to Be in Color
Next, you need to consider if you want the insert to be in black and white or if you want it to be in color. If you want the insert to stand out from the other pages of the paper, a colored insert may be the best option to choose. It will allow customers to easily see the insert because it will not blend in with the other black and white print found in the paper.
Consider If You Want to Add a Picture to the Insert
There are many people who thumb through the paper quickly and may overlook your insert if there is not something on the page that grabs their eye. Consider placing a unique, eye-catching picture on the insert to ensure that people do not overlook it when searching through the paper.
Consider What Information You Want to Include in the Insert
Finally, you need to consider what information you want the insert to contain. Your company name, the address of your business, and your store hours should be included in the insert. Any contact information and upcoming sales should also be listed so that people can contact you if they have any questions. Some things you may want to consider are lists of items you have available for purchase or services you offer so that your potential customers will know what to expect when they come to your business.
Once you have decided on these factors, you can have the insert created. Be sure to get the insert to the newspaper in time for it to make it to print so it can be included in the upcoming newspaper edition. The newspaper company should be able to provide you with the date and time the insert must be turned into the company in order for it to make it to print in time.
For insert printing, contact a company such as Flottman Company.