Whether you run a business or a charity, you might find that it is time to send out some direct marketing mailers in an attempt to get noticed. You either want more business or more donations and to get any of that, you have to reach more people. The thing about direct marketing mailers is that they can get lost in a pile of junk mail and you do not want your efforts to go unnoticed.
Give Your Call To Action
The call to action is something that you want the person holding that direct mailer to do. Do you want them to call you? Do you want them to sit down and discuss home repair options with their spouse? Maybe you want them to sign up for a raffle. No matter what it is, you need to specify what your end goal is. Make it short and clear so no one misses it.
Don't Give Too Much Information
A lot of people will make the mistake of trying to cram as much information on their direct marketing mailer as they can. This is problematic because the busier the mailer looks, the more likely it is that it is just going to get tossed in the trash. There should be empty spaces and it should be able to be quickly scanned and still get the gist of what's going on.
Make It Stand Out
You want your mailer to stand out from all of the other mail people get. So use bold, contrasting colors. Consider different fonts and size of print in order to get more attention. You want your mailer to look as though a lot of time and money was put into it, as it is so much more than trash. You can even hire a professional graphic designer to help with this. They have the experience to know what stands out the best to those who would otherwise just walk past.
Now that you have the previously mentioned tips to think back on, you can move forward with the planning stages for your direct marketing campaign. If you are ready to start designing the direct flyers, postcards, or letters, you will want to give all of this information to those who are helping you with that. You want everyone that has a part in the design process to be on the same page, even someone that is only working on the written word.