Return on investment (ROI) is a critical concern when doing any marketing, especially direct marketing mailings. Since you will need to invest additional money, such as mailing costs, when doing direct marketing, you need to pay careful attention to your strategy to increase the likelihood of turning your investment into revenue.
Invest In Quality Mailings
The features of your mailings can easily influence visibility, perceived value, and generate interest. First, your mailings need to stand out among other mail pieces, such as bills and other advertisements.…
If you have ever purchased a product that had a coupon attached to it that you could use when buying the product in the store, then you have used an IRC or instantly redeemable coupon. These coupons don’t have to be used right away, but they usually are.
Great Way to Cross-Promote Your Products
The IRC you add to your products doesn’t have to be just for that particular product.…
Starting a dog walking business is a great idea as many people work outside the home and have dogs that need to be walked each day. To help get your business off and running and get a lot of four-legged friends to walk, below are two tips on how you can get the word out about your business.
Give Out Custom T-Shirts
Have custom t-shirts designed with your company’s logo and your business information, such as name, address, and phone number, put on the shirt.…